How to Update Your Signage for Maximum Impact with the 2024 Real Estate Commission Changes
Starting in August 2024, a significant change is coming to the real estate industry: home sellers may no longer be required to pay both their agent and the buyer's agent. Instead, homebuyers who want representation might need to pay their own agents separately. This shift will not only impact how deals are negotiated but also how you communicate key messages through your real estate signage.
Why Your Real Estate Signage Needs to Evolve
With these changes on the horizon, it's crucial to update your real estate signs to reflect the new dynamics. Here are three key message options to consider:
1. Concessions Negotiable: What Does This Mean?
Concessions are incentives, discounts, or benefits that buyers and sellers negotiate during a transaction to help close the deal. These can be expressed as a percentage of the home's purchase price or a fixed dollar amount. Common types of concessions include:
Price Reductions: Offering a lower sale price to attract buyers.
Closing Cost Credits: Helping buyers by covering part or all of their closing costs.
Inclusions: Adding personal property, like furniture or appliances, to sweeten the deal.
Updating your signage to include "Concessions Negotiable" can signal flexibility to potential buyers, making your property stand out in a competitive market.
2. Buyer’s Agent Cooperation: What Does This Mean?
A cooperative sale occurs when the buyer is represented by an agent from a different brokerage than the listing agent. Signage that mentions "Buyer’s Agent Cooperation" shows that you're open to working with outside agents, which can help attract a broader pool of potential buyers.
3. Courtesy to Buyer Brokers: What Does This Mean?
This term refers to a seller's willingness to pay a commission to any broker who brings a suitable buyer to the table. With commission structures changing, having clear signage that indicates "Courtesy to Buyer Brokers" can cut through the confusion and streamline the negotiation process.
Why Choose Lowen Sign Company for Your Updated Real Estate Signage?
At Lowen Sign Company, we understand the importance of staying ahead of industry changes. Our customizable real estate signs are designed to help you navigate the new commission landscape with confidence. From "Concessions Negotiable" to "Courtesy to Buyer Brokers," we offer a variety of options to ensure your message is clear and compliant with local regulations.
View Our Latest Sign Options
Explore our full range of real estate signage at Lowen Sign Company. Whether you need standard signs or customized solutions, we have what you need to make a lasting impression.
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Join the ranks of satisfied real estate professionals who trust Lowen Sign Company for their signage needs. Our commitment to fast, reliable service ensures that your signs are delivered on time, every time. Let us help you elevate your brand and exceed your marketing goals.
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Ready to take your real estate marketing to the next level? Contact Lowen Sign Company today to learn how our accelerated order delivery and premium signage solutions can transform your business. Your time is valuable—trust us to deliver, every time.
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